When a government rebate ends and companies suddenly say:
âWeâre matching the rebate!â
âŚwhat theyâre really saying is:
âWe were pocketing it all along.â
Letâs break it down:
- While the rebate existed, you paid full price and the government subsidized the companyâs inflated margin.
- Now that the rebate is gone, the company âmatchesâ it with a $3,000 discount⌠but the product hasnât changed.
So who benefited from the rebate? Not you.
That money passed straight through you to them.
That money passed straight through you to them.
Itâs not a promotion, itâs a confession.
Honest businesses donât play rebate shell games.
They adjust, and keep customers front and center.
They adjust, and keep customers front and center.
Tom Rendle