Stay informed with the latest solar industry news, maintenance tips, and expert guidance. If you can't find what you're looking for, please contact us and we'll be happy to help.
In the solar industry, we don’t sell short-term products.
We sell 25-year relationships.
Panels carry 30-year warranties. Microinverters carry 25-year warranties. Production guarantees stretch three decades. When a homeowner installs solar they are entering into a long-term partnership with the company that designs, installs, and services their system.
That kind of relationship must be built on one thing:
Trust.
Unfortunately, after 12 years in the Nova Scotia solar industry running Watts Up Solar, we are seeing more deception than ever before.
Recently, a company registered with the Nova Scotia Joint Registry of Stocks in November of last year (just five months ago) launched a website (domain also registered five months ago) claiming:
The problem?
The company did not install that 1 MW project. The photo displayed beside the claim is not even the correct solar field, and the company did not exist when the project was built.
Let’s be clear: a new company is not automatically a bad company. Every reputable firm started somewhere.
But claiming large-scale experience that did not occur is not “marketing.”
It’s deception.
Installing thousands solar systems is not something that happens in a few months. It takes years of consistent operations, permitting, inspections, scheduling, and service work to reach that volume. Many established and reputatble solar companies in Nova Scotia who have been doing good work for nearly a decade have not reached a fleet of 1,000 systems.
Solar installations involve:
A company incorporated five months ago did not install hundreds of systems. That level of volume requires infrastructure, and comes naturally with a documented track record.
Online reviews matter. They help homeowners choose a solar company with confidence. But not all reviews are created equally.
In recent years, we’ve seen a growing tactic in the solar industry known as “review farming.”
This happens when companies request 5-star reviews from people who never actually purchased a solar system. These reviews often come from individuals who simply had a phone consultation or received a quote.
They typically read something like:
“Chris was very informative and professional.”
While that may reflect a positive conversation, it is not the same as a review from a homeowner who invested $30,000, completed an installation, and has lived with the system for months or years.
A consultation is not an installation. A phone call is not a 25-year customer relationship.
More concerning is the use of entirely fabricated Google accounts to generate artificial 5-star reviews.
Patterns consumers should watch for:
Authentic solar reviews should reflect real installations, real timelines, and real customer experiences.
At Watts Up Solar, every one of our 260+ five-star Google reviews corresponds to a completed solar installation. Every review is tied to a real homeowner with a verifiable system.
That’s what transparency looks like.
If this feels dramatic, it shouldn’t.
Just look at what happened with Sun Kissed Energy in Nova Scotia.
CBC reported how homeowners were left out tens of thousands of dollars when the company shut down. Suppliers were owed hundreds of thousands for equipment. Customers were left without systems, without recourse, and without refunds.
When companies operate without transparency and financial stability, real people get hurt.
Solar projects often involve $25,000–$40,000 investments. This is not a small purchase. It is not something homeowners can afford to “roll the dice” on.
Now more than ever, homeowners should:
A reputable company will welcome these questions. A deceptive one will deflect.
This is not an argument that new companies should never compete. Healthy competition improves the industry.
But “fake it until you make it” has no place in a sector built on 25-year warranties and long-term service commitments.
If a company begins by exaggerating or fabricating experience, it has already violated the most important part of the transaction:
Customer trust.
The future of solar in Nova Scotia depends on integrity. It depends on companies being honest about their experience, their capabilities, and their track record.
Trust is not a marketing tactic. It is the product.
And once it’s lost, the entire industry pays the price.
Last year we published:
“The End of True 0% Solar Loans in Canada (…and the Rise of Some Truly Terrible Replacements)”
In that piece, we broke down:
We just explained how the math works. Because math doesn’t care about marketing.
Shortly after publishing that article, our FinanceIt account (which we’ve had since 2016 and never used once) stopped working.
No notice.
No conversation.
No explanation.
We’ve never submitted a single loan through it. Not one.
When transparency makes certain financial products harder to sell, reactions can be… revealing. We’re not mad about it. If anything, it reinforces the entire point:
The solar industry works best when financing is clear, experience is verifiable, and companies don’t need smoke machines to close deals.
If speaking plainly about math means losing access to gimmicks? We’ll survive.
Solar is not a discretionary purchase like a vacation. It is not a consumable expense. Solar is an investment asset designed to reduce long-term utility costs and generate financial return over decades. Paying a lot of interest on some products can be justified. A vehicle, for example, provides immediate mobility and utility regardless of financing cost.
Solar is different. Its value proposition is rooted in savings.
When financing reaches 13–14% interest over long amortization periods, the numbers change dramatically. You get one solar system and pay for it two and a half times.
That is not financial optimization. That is erosion of return.
Municipal PACE-style programs in Nova Scotia (including Halifax Solar City and other clean energy financing programs) provide:
These programs were available before the Greener Homes Loan, and they remain available now.
Solar does not need exaggeration to sell. It does not require inflated installation counts or borrowed credibility. It does not need 14% interest loans disguised as opportunity. Solar has proven itself, year after year, as one of the most reliable long-term investments available to homeowners.
When installed correctly and financed responsibly a solar system delivers measurable financial return over decades. That is more than enough.
What is disappointing is not competition. Competition is healthy. What is disappointing is watching parts of the industry drift toward short-term tactics in a sector built on 25-year relationships.
But our optimism outweighs our frustration.
Spring is arriving in Nova Scotia 🌷. The days are lengthening. Production numbers are climbing. Homeowners are thinking about the year ahead. We are entering another strong season with exciting projects underway and new technologies coming to market.
The future of solar remains bright because the fundamentals are solid.
Sunlight is predictable.
The math works.
And integrity still matters.
We look forward to another stellar year serving homeowners who value transparency, long-term thinking, and doing things the right way.
…and the Rise of Some Truly Terrible Replacements.
For years, Canadian homeowners enjoyed access to something that sounded almost too good to be true… and shockingly wasn’t.
We’re talking about the Canada Greener Homes Loan (CGHL) — the unicorn of financing:
✅ Up to $40,000
✅ 0% interest
✅ Pay back over 10 years
✅ No admin fees
✅ No hidden “surprises”
✅ No penalties for early repayment
A real, honest-to-goodness, government-backed, interest-free loan. Not a financial product wrapped in sparkly marketing. Not a “promo rate gimmick.” Just a genuinely helpful tool.
Alas… that era has ended.
The CGHL portal is now closed to new applications.
Pour one out for the real MVP of solar financing. 🍺
And, as expected, the moment the true-zero-interest train left the station, many solar companies started scrambling.
Some did so ethically…
Others did what you’d expect when the candy bowl disappears — they got desperate.
And now, the financing tactics we’re seeing?
Well… they deserve a spotlight. And maybe a warning siren. 🚨
Let’s talk about it.
Sounds great, right?
It’s November 2025. Who doesn’t love the idea of skipping payments for a year?
But here’s the hidden plot twist:
We looked into one of these offers through FinanceIt. Here’s what’s actually happening:
So in real terms, the customer:
That “don’t pay for a year” teaser turns into:
The world’s most expensive nap.
This is how you buy a solar system…
and pay for it twice.
Who wins?
✅ FinanceIt
✅ Any installer willing to play along
Who loses?
❌ Homeowners
This is the opposite of what made CGHL special.
This is marketing glitter at payday-loan prices.
And unfortunately, it gets worse…
We’re also seeing a separate in-house financing model floating around Nova Scotia. This one has been here for a while folks.
It loudly advertises:
“0% FINANCING — 20 YEARS!”
Sounds like the CGHL reincarnated, right?
Not so fast…
Here’s how it works:
That’s right:
They didn’t remove the borrowing cost — they just renamed it.
If you pay $10,000 to borrow money, it doesn’t matter whether you call it:
It’s still money you’re losing.
At least a traditional bank tells you the interest rate.
Here, the true cost is camouflaged.
This structure can:
Frankly, we consider this model more misleading than high-interest loans — because it hides the cost behind friendlier words.
“0% interest” should mean…
0% interest.
Not “just kidding, here’s a $10,000 service fee and a lien.”
Big yikes. 🙃
Anyone who understands solar economics knows that too much interest destroys the financial value of a solar system.
Financing should help homeowners — not sabotage their ROI.
Before you lose hope — there are still responsible financing pathways in Nova Scotia.
The unsung hero: Municipal PACE programs.
Programs like:
Halifax Solar City
Various Clean Energy Financing programs
SwitchPACE
These have been around for years — long before the CGHL boom — and they’re run by municipalities, not private loan sharks.
They offer benefits like:
✅ Fair interest rates
✅ Good term lengths
✅ Added to your property tax bill
✅ Transferable on sale
✅ No gimmicks
✅ Transparent pricing
And best of all:
They don’t rely on “buy now, panic later” marketing tricks.
You can browse every NS municipal program on our financing page:
👉 https://wattsupsolar.ca/solar-financing
We recommend them.
Happily.
Enthusiastically.
Wattsup Solar LTD maintains a 10 year labour and workmanship warranty. This covers leaks in the roof or any equipment that fails under it's manufacturer's warranty.
Wattsup Solar LTD has been around since 2014 and so we feel a 10 year labour warranty is justified even if it is unusual for the construction industry.
The Efficiency Nova Scotia preferred partner standard is 2 years.
The failure rates of our equipment choices (Enphase microinverters) and the ease of maintenance make this an achievable promise to make, even with 1500+ installations across Nova Scotia.
The caveat is that an installer warranty is just a promise, unlike manufacturer's warranties, installer warranties aren't backed by 3rd party insurance.
Caution: We've noticed a trend of smaller installers or out-of-province marketing companies over-promising on labour warranties despite not having the physical resources to follow through. We take the position that it's unethical to promise a labour warranty longer than your company has existed for, and over-promising is an unethical sales tactic.
Solar panels have 2 types of warranties, most installers only mention the first type;
Production or Linear Output Warranty - Solar panels degrade over time, typically by 15% over 25 years. A production warranty allows you to replace the panel if it degrades faster than it's expected to. Regardless of the brand of solar panel, you can expect to see at least a 25 year production warranty on solar panels.
Our current panel offerings offer a 30 year production warranty. This information can be found in the equipment specification sheets, often in the form of a graph like the image below.
Caution: Without the ability to monitor each panels production independently, using microinverters or DC Optimizers, it is nearly impossible to know if a panel has degraded faster than it's supposed to. The only method is using an infrared camera, or physically testing the voltage of each panel. String inverters without DC optimizers are sometimes favoured by solar installers because they cannot track individual panel production.
A solar panel product warranty covers the product in case of outright failure, this is always listed separately from production warranties. Typically, cheaper Asian panels have shorter product warranties. We generally try to source European or North American made panels for this reason.
We currently offer;
Bauer (German) - 30 Year Product Warranty
Peimar (Italian) - 30 Year Product Warranty
Longi (Chinese) - 12 Year Product Warranty *some bi-facial modules are now 25 years*
Check out our guide on the Enphase Warranty in more detail.
https://wattsupsolar.ca/insights/enphase-microinverters-built-for-the-long-haul-backed-by-real-warranties
Caution: Be aware that extended warranties often require the installer to submit paperwork to the manufacturer within a short time period, often 3 months. You don't want to find out on year 13 that your installer did not file the paperwork.
All racking we use has a 25 year warranty, we typically use several different brands but there aren't any clear outliers in this department. Common brands of racking are Clenergy, Fastrack, or Pion.
We use Roof Tech Mini II attachments for our racking systems. These are "feet" with an EPDM backstrip, and they carry their own manufacturer's 25 year roof penetration warranty. - Check out this video of them being installed underwater.
https://www.youtube.com/watch?v=6gFHpO5UfSo
“We’re matching the rebate!”
“We were pocketing it all along.”
Excessive oversizing can negatively affect the inverter’s power production. Inverters are designed to generate AC output power up to a defined maximum, which cannot be exceeded. The inverter limits or clips the power output when the actual produced DC power is higher than the inverter’s allowed maximum output, resulting in energy loss. Oversizing the inverter can cause it to operate at high power for longer periods, affecting its lifetime. Operating at high power increases inverter internal heating and might heat its surroundings. Inverters reduce their peak power generation when overheating.
It's one of the cheapest ways to generate power, it's clean and good for the environment, and with all the rebates and incentives it may sound like a "no-brainer". But when it comes to solar installers, you shouldn't turn off your brain. In this article we're going to cover every trick, trap, sales tactic or misdirect in the book. We'll be using real life examples taken from solar quotes in Nova Scotia within the past year, with all identifying information removed. If you spot some of these things in the wild, remember that everyone has off days sometimes and it's difficult to tell what's intentional and what's the new guy phoning it in. The goal of this article is to provide enough background knowledge to the consumer to keep their installer honest.